Thousands of businesses recognize the power of digital marketing and launching a CRM system. Since 2016, fashion companies have recorded a boost in the use of the system to manage customers’ preferences and their shopping patterns. One of the highly successful brands in the industry took the new model by storm by integrating a monthly shopping option to customers. The Techstyle Fashion Group is a sportswear brand dealing in women attires.
The firm has undergone a massive revolution since its birth in 2010. Techstyle started as JustFab, with a membership program to send out shoes to clients every month upon their request. After two years, the firm’s sales were at 2.5 million shoes, with a subscription of six million in count. The management decided to expand the business by acquiring Shoe Dazzle and FabKids. In 2016, JustFab rebranded its name to reflect how it embraces technology in the world of fashion.
Techstyle Group uses complex technological innovations to stay ahead of the curve. Their IT team has expert skills in data science, membership commerce and personalization to effect efficient SEO results. The firm’s CMO, Gold, added that Techstyle has a long-term vision regarding technology due to the heavy inclination towards merging IT and fashion.
One way the group advances their development in the industry is by holding regular company meetings with all the staff to establish areas that need improvement. In 2015, Techstyle began using highly advanced algorithms that applied the advice of tech mogul Kantar Retail to match their clients’ styles. Adam Goldenberg is a co-CEO of the firm whose history in technology plays a primary role in helping the firm focus on machines for fashion. He started a gaming website at age 13, which he later sold to Intermix at age 17.
Adam Goldenberg established Intelligent Beauty in collaboration with Techstyle’s co-CEO Don Ressler to maximize the revenues earned from fashion using e-commerce. Don Ressler’s first online business was FitnessHeaven.com, which sold at an attractive price to MySpace. Don Ressler is a seasoned business persona who helped the acquisition of his employer, Intermix, to News Corporation at $670 million. Don currently heads Techstyle’s branch dealing with vision, talent and customer service.
Kate Hudson is the third co-CEO of the firm, whose skills in business negotiations aid in creating beneficial relationships with other players in commerce. Techstyle’s headquarter office is located in El Segundo and covers a 120,000 square foot space. The firm’s staff has an unwavering commitment to make a mark in the fashion industry, hence advance the mission collectively.