When it comes to topping the charts with multiple hits, few artists can attest to achieving this amazing feat. In general, music is in a different place thanks to social media. Retail stores that once sold compact discs, albums and tapes are no longer the “top dog” for selling music. We are living in some of the most technologically advanced times, and the digital age has made it much more easy to receive an abundance of music. The Chainsmokers personifies this notion brilliantly. This phenomenal DJ and production duo has had hit after hit since the band’s formation in 2012. The two members of the band are Alex Pall and Drew Taggart. They’ve acquired massive hits over a two-year span with songs like “Roses” and “Paris.”
The Chainsmokers are known for their eclectic sense of style. The band’s music can’t be boxed into one category as it pulls from multiple genres like hip hop, indie and pop. Since being classified as a EDM-pop duo, the Chainsmokers has been blazing the charts ever since they released the 2014 hit “Selfie.” After this mega-song was released, the duo unloaded with a borage of other hit songs like “Closer.” Racking-up the awards has been another benefit for making such good music. The duo’s first top-five single, “Don’t let Me Down,” won a Grammy for Best Dance Recording. The Chainsmokers are known for their carefree type of dance tracks, but today is a new day. The duo has revamped its style by giving their music a darker tone. The duo’s new single, “Sick Boy,” has ushered in a new style of music. “This track is a reflection to what’s going on in society,” said Taggart.
The song’s vibe is definitely darker, but it works for the duo as they’ve become somewhat of a caricature. A bit of frustration and anger can be felt in this new music thanks to the opinions of a few. All in all, it looks like the Chainsmokers will surely have another hit and this new style of music shows their range as true artists.
As with most great stories, the Chainsmoker’s journey starts with humble beginnings. Alex Pall DJed around New York City as a hobby. DJing was work that he was highly passionate about. It consumed his life and eventually it lead to him quitting his job and focusing on it as his main source of income. Shortly after, he met his fellow bandmate, Andrew Taggart, who moved from Maine to LA to form the duo we know today.
Pall and Taggart clicked instantly, sharing the same vision and values. They both loved music and they both wanted to create their identities as artists. For them, this meant making music that reflected who they were and relating to their listeners on an emotional level. To achieve this they knew they had to find a way to stand out from all the other EDM groups out there. So, the two worked day and night to reach the success they now have.
Of course, this task wasn’t easy and they had plenty of obstacles. One particular challenge Pall spoke of was establishing who they were as artists, especially among so many similar sounding EDM artists. On top of that, electronic dance music generally isn’t emotionally revealing. This is because EDM usually consists of lyric-less music with heavy synths and catchy beats that are intended to get you to dance and not think. These things make it easy for artists to hide behind their music.
Hiding behind their music was not something Pall and Taggart wanted; so, it made sense to begin having more songs with emotionally charged lyrics and eventually singing some of their own songs. To ensure sure they stayed authentic, the duo constantly asked each other how they felt. They pushed each other to do and be more and this mindset was reflected in the evolution of their music, which has crossed over into other genres.
Pall stated that currently, the Chainsmokers are really excited about touring and they have no intentions of slowing down.
Music streaming is taking in the music industry. For a very long time it was a battle for artists to get music lovers to stop downloading their albums. This is still prevalent online, but it has been curtailed quite a bit by music streaming companies like Tidal that are able to provide music lovers with a wide selection of albums. Check this.
Desiree Perez is a very important driving force behind Tidal, and this is what is helping this company to move forward and take off in ways that many people never would have imagined. One thing that people have to realized is that Perez has been around Jay-Z for many years. She is no stranger to helping him negotiate contracts, and that is where their working relationship is most important. She has already worked with Roc Nation Sports and got great results for Jay Z and the athletes that were signing contracts. It only seems natural to have Desiree Perez to come in and oversee some contract negotiations for Tidal.
There is a lot of new business that is happening at Tidal, and everyone wants to see what this company is doing now. There are many people that are going to sign up for this company as Sprint gets involved in the investment of Tidal. Desiree Perez has pushed this company so far that investors like Sprint have decided to help Jay-Z push this company forward. This is certainly a sign of great leadership that Desiree Perez has implemented during her time with this music streaming service. She certainly has no hesitations to push the limits, and that is exactly what is needed when it comes to music streaming service such as this. It is interesting to see how this company will continue to thrive with help from Desiree Perez. More to see on apple.com
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