Technology Is Key For Mullen Lowe’s Jose Borghi

Jose Borghi is one of the most respected and best loved members of the Brazilian advertising industry, but even for the CEO and CCO of the Mullen Lowe Brasil ad agency there is no time to stand still when it comes to the use of technology in the 21st century. In recent months, Jose Borghi has looked to create new areas of success for the Mullen Lowe agency that grew out of his own BorghiErh company formed with business partner Erh Ray; the areas of interest Borghi has been focusing on include social media platforms and new research into the best ways of studying marketing campaigns for the future.

Always looking to develop the advertising industry as a whole, Cannes Golden Lion winner Jose Borghi has played a role in a recent psychology based study into the way individuals react to advertising campaigns. Borghi has already implemented the use of image based research that has been backed up by a research study produced in partnership with Narita Strategy & Design. Jose Borghi believes it is imperative the best information about a reaction to a campaign is obtained to ensure success when launched and is now looking to show how images provide more interesting results than simple question and answer sessions with focus groups.

Although he has a great interest in the Brazilian advertising industry as a whole, Jose Borghi has also focused his own Mullen Lowe ad agency on developing a greater social media presence, including a dedicated campaign created to focus on Instagram. The Instagram campaign produced by Jose Borghi and his team focused on a series of videos posted to Instagram designed to simply show the fun side of the advertising industry, and create a little buzz about the impressive ways Instagram and other social media could be used for advertising purposes.

White Shark Media Videos Give A Taste Of Their Services

White Shark Media has created a wide range of video posts that ensure their business is given the best publicity possible. They help create the finest websites on the Internet, and they ensure their clients see results similar to what is posted in their videos. This article explains how the company has built a video empire that may be viewed on YouTube, how they use YouTube to advertise their services and how they serve customers.

 

#1: What Do The Videos Show?

 

The video shown on YouTube are produced by White Shark to show what their staff is capable of every day. They bring about quite a lot of work that was built for their customers on a customized contract, and they share information about their staff. Anything built by the White Shark Media team will have the same high quality associated with the videos on their channel, and it is quite exciting for someone to see their own website build in the same manner.

 

#2: The Finest Customer Service

 

Customer service at White Shark Media is provided by the staff featured in the videos, and they are quite happy to help each customer find what it is they prefer to order. They may consult with someone at the company, and they will learn quite quickly that White Shark will help with any concern. Concerns about the business will include the design of their website, their marketing and every new ad they use.

 

#3: Higher Traffic Online

 

Increasing traffic to a website online is quite important, and each new site must have their traffic increased using industry techniques that are universal. There are quite a few people who prefer to change their website to increase traffic, or a business may come online with their website knowing it will perform.

 

#4: The Plan For Services

 

White Shark Media shares its videos to impress upon every customer how much work they do to help their clients. There are quite a few clients who come to the business every day with no plan for improving their company, and they receive a plan from White Shark in return.

 

It is quite possible for a business to ensure they are selling more every year, watching more people visit their site and hearing more comments on their services. White Shark Media becomes a partner in the production of online content, and they create a wonderful plan of action for everyone.