Fabletics Embraces New Digital Trends

Fabletics is a modern fashion brand. Founded with technology a part of its DNA, Fabletics uses all the latest marketing trends to succeed. For a start, Fabletics is an activewear brand; activewear is one of the most dominated markets in fashion. Finding success in that market isn’t easy.

Over the last four years, Fabletics grew more than 200 percent, generating over $250 million in revenue a year now. Last year, their sales increased again by 43 percent. A lot went into making Fabletics successful, but it’s nothing compared to the company’s personal mission.

That mission was laid out by Kate Hudson, co-founder of Fabletics. She wanted to create a brand that would inspire women to embrace a healthier lifestyle. That’s why it’s so important that her brand creates lines for all sizes and ages of women. That includes plus-size women, who most fashion brands leave out of the design process.

It takes a lot more work to design something for all women, but it’s worth it, in the end, to see them smile. By using fashion, Hudson hopes that women will have the energy to take their first step toward an active, healthy lifestyle. So far, it seems to be working.

People responded well to Fabletics’ new strategies. Using data is something that a lot of companies do, but none of them do the same way Fabletics does. More accurate, none of them do it the way that Kate Hudson does it. She goes over sales numbers every week. If a product isn’t selling like she thinks it should, it’s taken down immediately.

One advantage to having a celebrity being a part of the company is an online presence. One Tweet from Hudson and millions of people know about a new product. Fabletics’ use of technology also places them ahead of the competition.

That online presence is supported by the online reputation given to the brand by millions of reviewers. Over the years, online reviews have become a part of people’s purchase decisions. Reviews are more honest and beneficial to consumers than traditional advertising and marketing.

There are even sites specifically for review research and posts. Companies like Yelp and Trustpilot allow regular people to share their opinions of businesses with the whole world. As a result, companies are more transparent and customer focused, which is what they should be anyway.

Techstyle’s Unique Approach towards Integrating Technology into Fashion

Thousands of businesses recognize the power of digital marketing and launching a CRM system. Since 2016, fashion companies have recorded a boost in the use of the system to manage customers’ preferences and their shopping patterns. One of the highly successful brands in the industry took the new model by storm by integrating a monthly shopping option to customers. The Techstyle Fashion Group is a sportswear brand dealing in women attires.

The firm has undergone a massive revolution since its birth in 2010. Techstyle started as JustFab, with a membership program to send out shoes to clients every month upon their request. After two years, the firm’s sales were at 2.5 million shoes, with a subscription of six million in count. The management decided to expand the business by acquiring Shoe Dazzle and FabKids. In 2016, JustFab rebranded its name to reflect how it embraces technology in the world of fashion.

Techstyle Group uses complex technological innovations to stay ahead of the curve. Their IT team has expert skills in data science, membership commerce and personalization to effect efficient SEO results. The firm’s CMO, Gold, added that Techstyle has a long-term vision regarding technology due to the heavy inclination towards merging IT and fashion.

One way the group advances their development in the industry is by holding regular company meetings with all the staff to establish areas that need improvement. In 2015, Techstyle began using highly advanced algorithms that applied the advice of tech mogul Kantar Retail to match their clients’ styles. Adam Goldenberg is a co-CEO of the firm whose history in technology plays a primary role in helping the firm focus on machines for fashion. He started a gaming website at age 13, which he later sold to Intermix at age 17.

Adam Goldenberg established Intelligent Beauty in collaboration with Techstyle’s co-CEO Don Ressler to maximize the revenues earned from fashion using e-commerce. Don Ressler’s first online business was FitnessHeaven.com, which sold at an attractive price to MySpace. Don Ressler is a seasoned business persona who helped the acquisition of his employer, Intermix, to News Corporation at $670 million. Don currently heads Techstyle’s branch dealing with vision, talent and customer service.

Kate Hudson is the third co-CEO of the firm, whose skills in business negotiations aid in creating beneficial relationships with other players in commerce. Techstyle’s headquarter office is located in El Segundo and covers a 120,000 square foot space. The firm’s staff has an unwavering commitment to make a mark in the fashion industry, hence advance the mission collectively.

Lime Crime’s Newest Scandal: Lawlessly Vivid Lip Color

There’s a new scandal in lip color. Literally. LimeCrime, the notoriously gorgeous web-based cosmetic line, has just released their newest shade of lip color, Scandal.

Scandal is one of many rich and luscious shades in their Velvetine lipstick line. It’s already selling fast and consumers are raving about how much they love the product.

The Velvetine Collection

Consumers looking for lavish, rich, long-lasting lip color may want to take a look at the Velvetine collection. This masterfully contrived liquid-to-matte formula does not disappoint. The entire line is formulated 100% vegan and Leaping Bunny certified, and comes in multiple rich and vivid hues.

Scandal

Scandal is their newest color and has only just recently become available to the public. This deep purple-violet hue is like nothing you have ever seen before. It softly defines and emboldens lips for a criminally cute yet sophisticated look. If you are interested in creating some drama and depth in your daily makeup regime, Scandal may just be perfect for you. Scandal is also ideal for evening wear. It goes on satin smooth and lasts for hours. This color creates a sexy and refined look, while still being vivid enough to seem sensual and adorable. It says “love me, but don’t cross me.” This lipstick would pair beautifully with a bold black liner and a light shade of eyeshadow.

The Lime Crime Company

Lime Crime is based out of Los Angeles and has been taking the web by storm for the last few years. They believe makeup can be used as a form of self-expression, and try their best to give users as many options as possible. They have looks and colors to fit all skin-types and personalities. Visit www.limecrime.com to see more!