Whiney Wolfe Herd Encourages Women in the Work Place

Whitney Wolfe Herd recently published a blog on the Refinery29 website titled “Whitney Wolfe Herd: How to Build a Workspace Where Women Can Thrive”. The article details the CEO of Bumble and the necessities for creating a safe place for women to work.

Whitney Wolfe revealed that when she first began the company in 2014, she recognized there was an imbalance in the dating scene caused by gender norms. She was dissatisfied with women waiting for men to make the move. To solve the problem, she created Bumble, an app which allows women to be in control. The dating app turned social network helps people create connections with potential dates, friends and even network in the business world.

Whitney Wolfe Herd believed it was important for the work culture at Bumble to match the female empowerment of the app. The company needed to reveal these values in the way they worked. She wanted to have women behind the scenes as well. Her first three employees were women still in college with little experience in the working world. The team was scrappy and willing to work hard, using grassroots marketing strategies by drawing on campus sidewalks and dressing Wolfe Herd’s dog in a bee costume. The company eventually expanded to a billion- dollar multinational company, working with more than 80 employees in five different countries. As they began to grow, the company was able to hire experienced employees to provide training for the younger team. She also discovered a discrepancy between the way men acted in the workplace. She states that the men were more likely to advocate for themselves at the beginning and earn a higher starting salary. But she wanted to encourage women to do the same and advocate for higher pay.

Isobel Asher Hamilton also published an article on Business Insider about the CEO titled “The 28-year-old CEO of Bumble Travels with a Bodyguard After Staff Details Were Posted on A Neo-Nazi Website”. The article reveals that the CEO now employees a security team and bodyguard after there was a cyber attack by a neo-Nazi website. They focused on the staff by posting their personal information like photographs and phone numbers. Wolfe Herd reveals that they came under attack because of their feminist culture.

Whitney Wolfe’s  Social Media: twitter.com/whitwolfeherd?lang=en

Real Luxury? Real Affordability? There’s Only The RealReal

The RealReal’s director of marketing, Allison Sommer, confirms 2018 is a year of in-store experiences for them. While in Miami, Sommer talked about how pop-ups made their brand official yet, humble especially because they formerly were exclusive to the online world.

In 2016, the RealReal’s pop-up in New York City brought in $2 million; which led to the Soho opening in late November. Hence, due to preceding successful pop-ups, throughout 2018 one can expect more from The RealReal! Consequently, their in-store purchases average values 6 times than online purchases, nevertheless the company has seen a 500% increase year-to-year from online customers.

The RealReal’s goal is to introduce their company to new locations like Las Vegas. Moreover, with each pop-up they plan to make it an unique experience (“How to Value a Diamond” and “The History of Chanel”) for consumers. In addition, they take pride in their employees by looking for store associates with former work history.

Even with good friendly competition from companies like Vestiaire Collective and ThredUp, The RealReal has 7 million international members consisting of sellers and buyers. Thus, according to Sommer above everything the company wants to promote that there’s variety for everyone at their store.

With a company that started from internet basis to expanding to in-person sells, media is a major key factor. Social media is an imperative form of communication/networking and The RealReal company uses it to their advantages. They have over 10K followers on Twitter and over 8K tweets and on their Instagram, they have over 100K followers and over 3K posts. Their accounts are regularly updated and promotes sales/events with time, date, and location for followers to easily become aware of the latest within their company. Also, by networking they show correlations with brands that represent their company as well as their audience. Through Twitter they tag celebrities: Stella McCartney, Khloe Kardashian, Jessica McFadden etc., and on Instagram they hashtag the brands of the displayed products. Lastly, they use both medias to do contests/giveaways for their followers and who doesn’t like free luxury items!