It wasn’t that long ago that the concept of tennis shoes, loose T-shirts, and yoga pants as acceptable workplace attire would have been unthinkable. As Bob Dylan once sang, however, “The times, they are a-changing”. Not only is that attire acceptable these days, it has a name: “athleisure”. It’s not uncommon to see employees wearing athleisure wear in relaxed work environments all over the country.
The growth of athleisure is defying the recent retail slump and transforming the fabric of the active wear industry. In the US alone nearly $44 billion was spent on 2015 active wear on Facebook, which is an increase of just over 16% more than last year. This type of clothing has become such an important trend that the word “athleisure” was recently added to the official Merriam-Webster Dictionary. The quick growth of the athleisure fashion category has captured the attention of both high-end and mid-range retailers across the nation. Even larger and more established botique brands like Lululemon, Tony Burch, The GAP, and H&M have been eager to make money within the growing athleisure athletic weartrend.
Read more: @Fabletics
Entering into this market is a promising new company called Fabletics is an athleisure active wear line that co-founded by award-winning actress Kate Hudson. The philosophy behind the company’s design is to create clothing that is comfortable while still looking fashionable. Kate Hudson’s active wear brand, Fabletics has already proven to be a smashing success, defying all forecaster expectations. In a little under three years, Fabletics is already very profitable. It boasts over a million subscribers via its monthly membership program. With such a diverse clothing industry and so much options to choose from, Fabletics manages to differentiate itself among its competitors by focusing on style and cost. Fabletics was originally created to be an online operation only. However, the clothing line’s incredible success has prompted an expansion into physical retail stores of their own.
Learn more about Fabletics: http://www.mysubscriptionaddiction.com/category/fabletics-review