In our world, filled with information, where consumers constantly receive signals, the ability to quickly derive and understand meaning can set products apart. When creating Beneful is a great example of this strategy, using a word that carries its own unique meaning, but sends very specific signals. When shoppers look at Beneful dog food, they can immediately recognize that it is something good. Why is this, and how does it work?
Beneful’s creators say the word means “full of goodness.” It is derived from the word beneficial. However, it evokes multiple other words. The connection to beneficial is obvious, but at first glance, the word also looks like “wonderful.” This relationship to two separate words while actually being neither is a master-class in marketing. Beneful is established brand that sets it apart. You know quickly that it is good, but it is unique enough that it erases any possible confusion. This establishes the pet food as unique and identifiable.
And it should be. Beneful is a great product that uses a grain-free formula to make sure that what your pet eats is “full of goodness.” It leads major pet food manufacturers, both in its excellent branding, but also in its commitment to quality and choice ingredients.
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If there is one that is certain, is the love pet owners have for their dogs. Pet owners enjoy taking care of their dogs. They enjoy dressing up their dogs and giving them food. Pet owners want to make sure that their dogs live a long life, so they feed dog the best food. There are many dog food brands out there but there is one brand that caters to every dog and the foods they enjoy eating. Beneful is a dog food brand manufactured by Nestlé Purina. They are a popular brand of the dog food that has many types of dog food for many different types of dogs. They are sold in many stores, including Target.
Target is a large shopping center that sells many things, including dog food. Beneful is sold in Target Stores, all over the United States. Target sell Beneful wet dog food, Beneful dry dog food, and Beneful snacks. Target sells popular Beneful flavors such as, chicken, beef, and salmon.The Beneful dog food at Target are reasonably priced. The Benefulincredibites wet food is $8.00 at Target. The larger dry dog food bags cost $13.99.
Pet owners like Beneful because they have natural ingredients and the brand eliminates items that are not needed in a dog food. Beneful has a great variety and dogs actual enjoy the food. In a standard Beneful dog food, you will find vegetables like tomatoes. You will also find wild rice for flavor. Each bag or container of Beneful dog food has real poultry, meat, or fish.Buying dog food at Target is a simple process. Per owners just have to visit the pet aisle at Target and pick up their dog’s favorite Beneful dog food.