Sentient AI Empowering Companies to Scale their Marketing Model through Multi-Variate Testing

People who have been keeping a close watch on the advertising and marketing industry are well aware of the fact that the artificial intelligence technology is going to play a pivotal role in the industry in the times ahead. More than eighty percent of the marketers in the United States believe that the consumers are now ready for the artificial intelligence technology. The artificial intelligence technology can help in understanding what the customers are looking for and the differences in the shopping and interaction pattern of different consumer groups. Such model can play a very significant role when designing a marketing strategy. The keyword in the world of advertising today is targeted advertising, and the multi-variate feature of artificial intelligence technology would help in achieving that more accurately.

 

Multi-variate testing means dividing one marketing campaign into different segments to see what is working and what isn’t. It helps to find out the aspects of the marketing campaign that are being liked by the customers, and the ones that are ineffective or ignored. Thus, the marketing campaign can be tweaked in real-time to make it more targeted as well as customized to attract more attention from its customers. If a company gets their marketing campaign live and starts getting results, how would it be ever known as to which aspect of the campaign is the primary driver of the customers’ interest or sales? How can it be known as to what is catching the attention of the audience? The answers to these and other similar questions can be answered accurately by multi-variate technique powered by the artificial intelligence technology.

 

Sentient AI is one of the most reputed providers of AI technology, and the company has been around since 2007. Sentient AI continues to develop new extensions of the AI technology to help its clients generate higher revenue, boost their conversion rate, drive more sales, improve the efficiency of marketing campaigns, and reach out to a broader audience in a targeted fashion. The multi-variate testing and marketing model helps in refining the marketing model of the businesses to perfection. It is the most excellent way available these days to analyze the variables of the marketing campaign and see what is working and what isn’t in real time so that necessary changes can be made to make the most of each marketing dollar spent. The use of multivariate testing through artificial intelligence technology also helps in offloading a lot of pressure from the employees of the company to manually analyze data reported from the marketing campaigns.

Mike Baur and The Story Behind Swiss Startup Factory

Mike Baur spent 20 years of his life working in Swiss Private Banking. He started as a commercial apprentice at USB and quickly worked his way up to becoming an executive board member for one of the largest Swiss Private Banks in the world.

 

When Baur was 39 he got the entrepreneurial bug and launched his first company, a strategic advisory boutique known as Think Reloaded. Over the years Baur became known as a mover and shaker in the world of business.

 

In December 2016 he was featured in the Wall Street Journal where they highlighted his career and many accomplishments.

 

The Story Behind Swiss Startup Factory

 

In early 2015 Mike Baur and his two business partners founded the Swiss Startup Factory in Zurich, Switzerland. As an early stage startup investor Baur understands all too well the challenges that come with trying to start a new company.

 

After receiving far too many sub par startup pitch decks and assisting with startup presentations that were average at best, Baur felt it was time to come up with a way for startups in Switzerland to get the help they needed in order to take their ideas to the next level.

 

And that is where the idea for Swiss Startup Factory was born. In the beginning stages Baur got a lot of kick back. No one believed in what he was doing nor did they believe it was necessary.

 

Most people automatically assumed since the Switzerland government already had several programs in place for start ups that there was no need for a program like the Swiss Startup Factory.

 

Baur however didn’t let that stop him. He knew that what he had in mind was unlike any other startup incubator in the country.

 

The boot camp like business execution platform offered by Swiss Startup Factory provides selected startup teams with an experience they can’t get anywhere else. Its tough and its all about execution.

 

It shows aspiring entrepreneurs how to go from idea to market in as little as three months. If selected you will get access to expert mentor sessions, one on one mentor sessions, a collaborative work environment, expert pitch training, and the best network of entrepreneurs & investors that Switzerland has to offer.

 

To learn more about Mike Baur and the Swiss Startup Factory accelerator program visit www.swissstartupfactory.com. You can apply for the program in February and September of each year.

 

Philanthropist and Banking Expert James Dondero Makes Dallas Home

Dallas has a long history in banking, and one of the more sterling examples of this is James Dondero. He co-founded Highland Capital Funds in I993, which is an international company that now manages $18 billion of assets. This the biggest share of collateralized loan obligations in the US, as judged by dollar amounts.

 

James Dondero was an old hand in the financial sector even before he co-founded Highland. He attended the University of Virginia and got a BS in Commerce, and then went through the financial training program at JP Morgan. He became a Certified Managerial Accountant and a Chartered Financial Analyst.

 

His real world experience is just as impressive. He managed $1 billion dollars in fixed income funds for American Express from 1985 to 1989, and then served as chief investment officer of Protective Life’s GIC subsidiary from 1989 to 1993. He co- founded the banking company Nexbank, and is currently its president. He serves as Chairman for Cornerstone Healthcare Group, CCS, and he recently joined the board of the Southern Methodist University Cox School of Business. All this is on top of being the Chief Executive Officer at HCM Acquisition Company.

 

If James Dondero sounds familiar in another context, it’s because he was in the news in June of 2016 for consulting with Dallas civic leader Linda Owen on how to increase how much his company gives to charity. He also just recently announced that his company would give a $1 million challenge grant to help The Family Place, which is a charity devoted to supporting victims of family violence. He said that the philanthropic arm of Highland Capital would match 50% of any funds up to $1 million that the charity’s campaign could raise, and this helped them finish their campaign on a high note on April 4 of this year. This is almost the exact same deal he reached in 2011 with the Perot Museum of Nature And Science expansion project and, in 2014, the Snowball Express, a charity that supports the children of fallen soldiers.

 

The Highland Capital Management may have offices in New York, Singapore and Seoul, but its founder has his heart in the home office of Dallas, and his work and philanthropy show it.