Whitney Wolfe Herd recently published a blog on the Refinery29 website titled “Whitney Wolfe Herd: How to Build a Workspace Where Women Can Thrive”. The article details the CEO of Bumble and the necessities for creating a safe place for women to work.
#internationalwomensday is something we try to celebrate everyday at Bumble. We built a platform and a company for women to make the first move. Our team is 85% women, and we are committing >50% of our future marketing dollars towards companies with a minimum of 50% female leadership. The women on our team are working passionately towards the change we wish to see. They, and the incredibly respectful and supportive men of Bumble, inspire me endlessly. To each and every woman on team @bumble, and on our platform, making the first move every day — thank you for working towards a brighter, more equal, more empowered & more kind future. You are all my heroes 💛✨🐝
Whitney Wolfe revealed that when she first began the company in 2014, she recognized there was an imbalance in the dating scene caused by gender norms. She was dissatisfied with women waiting for men to make the move. To solve the problem, she created Bumble, an app which allows women to be in control. The dating app turned social network helps people create connections with potential dates, friends and even network in the business world.
Whitney Wolfe Herd believed it was important for the work culture at Bumble to match the female empowerment of the app. The company needed to reveal these values in the way they worked. She wanted to have women behind the scenes as well. Her first three employees were women still in college with little experience in the working world. The team was scrappy and willing to work hard, using grassroots marketing strategies by drawing on campus sidewalks and dressing Wolfe Herd’s dog in a bee costume. The company eventually expanded to a billion- dollar multinational company, working with more than 80 employees in five different countries. As they began to grow, the company was able to hire experienced employees to provide training for the younger team. She also discovered a discrepancy between the way men acted in the workplace. She states that the men were more likely to advocate for themselves at the beginning and earn a higher starting salary. But she wanted to encourage women to do the same and advocate for higher pay.
Isobel Asher Hamilton also published an article on Business Insider about the CEO titled “The 28-year-old CEO of Bumble Travels with a Bodyguard After Staff Details Were Posted on A Neo-Nazi Website”. The article reveals that the CEO now employees a security team and bodyguard after there was a cyber attack by a neo-Nazi website. They focused on the staff by posting their personal information like photographs and phone numbers. Wolfe Herd reveals that they came under attack because of their feminist culture.
Whitney Wolfe’s Social Media: twitter.com/whitwolfeherd?lang=en